9En1 – Mr Dettman – On-line Newspaper Comparisons

Due: Thursday, 25th June

Dear Year 9,

After today’s comparison between The Dartmouth Chronicle’s Print and On-line edition, I would like you to complete the following:

Go to The Guardian newspaper’s online edition: http://www.theguardian.com/uk

and the Dartmouth Chronicle’s online edition: http://www.dartmouth-today.co.uk/

D-Grade Target: Write a 3 paragraph (or more!) comparison of the two online newspapers, focusing on the type of stories they cover and the style (Broadsheet or Tabloid – provide evidence!)  Use the comparative connectives and openers in the VCOP focus below, to help.

C-B Grade: You may choose to compare the Dartmouth Chronicle website and The Guardian, or choose your second newspaper (i.e. you HAVE to choose the Dartmouth Chronicle, and then choose one OTHER newspaper website)

1. You should compare the format of the newspapers (how they are presented) and the stylistic differences between the two (for this you need to comment on the type of stories – the content, and the ‘mode of address‘ (how the way the communicate to their specific target audience e.g. the colours they use, the language they use, and how this matches Target Audience).

2. Make a connection to the type of reader you believe the online newspapers target.

Extension: Decide on the political leanings of the Newspaper (Left wing (liberal) or more Conservative / Right Wing… Give evidence (you might look at the types of stories covered.)

*VCOP Focus: Connectives and Openers.  (Consider how you will use connectives to make comparisons

Word Bank: Comparative Connectives & Openers:

Showing similarity or adding a point: additionally; also; as well; even; furthermore; in addition; indeed; let alone; moreover; not only

Showing a difference or an opposite point of view: alternatively; anyway; but; by contrast; however; in contrast; in fact; in other respects; instead; nevertheless; on the contrary; on the other hand; rather; though; whereas; yet


12 thoughts on “9En1 – Mr Dettman – On-line Newspaper Comparisons

  1. lucybranton

    I have chosen two different editions to examine: The Sun; The Dartmouth Chronicle. I believe that the Dartmouth Chronicle is somewhat biased to the views of the local public, whereas The Sun is biased to the views of the audience (gossip readers, perhaps middle-aged mothers), putting the victim of the article in a bad light. Surely this makes both editions Tabloid? Perhaps not.

    Although The Sun seems tabloid through-and-through, The Dartmouth Chronicle shows signs of faint Broadsheet style: “DARTMOUTH Town Council is considering hiring a human resources expert…” – taken from the article “Questions over staff at council”, uploaded on Friday 18th June 2015. Formal language is inconsistently used: “considering”, “expert”, “hiring”. This is evidence of Broadsheet formalities. However, the biased views of the article clearly contradict this, and although it seems as this paper is trying to be a broadsheet, the locality of it naturally sways it to being a Tabloid- in favour of the Local Public.

    Although these papers seem similar, they are in fact directed at different audiences. Clearly, The Sun is as informal as possible, immediately suggesting a middle-aged target audience, and people who are fond of gossip, and have a lot of time. The website clearly suggests this, showing bold, horrific, scandalous headlines, and posting embarrassing, private, personal photos to victimise celebrities. On the other end of the scale sits the Dartmouth Chronicle, which has formal pictures of cheerful council members, and quiet headlines which provide insight to locals on articles- quite obviously this paper is directed at locals, and an older target audience such as the retired and elderly.

    To conclude, I would like to suggest my opinion on the political meanings of the papers. I believe that (on the political spectrum) the Dartmouth Chronicle is Conservative. The Dartmouth Chronicle is quite close to being moderate- neither left wing, nor right wing- but some articles are insulting the Town Council on problems such as pool plans, which may give somebody the idea that the Dartmouth Chronicle is more swayed towards the idea of freedom, and no government. Then there is The Sun- even further down the scale, in the Libertarian category of the Right Wing section, leaning towards freedom, trying to get away with offending whoever they can, and putting anybody possible in a bad light to get more readers. They don’t care about the government, and intend on shunning as many different types of people in any way they can

  2. katiee12358

    Format and stylistic differences:
    – The Chronicle is more old fashioned than i.
    – i is significantly more colourful- and aesthetically pleasing.
    – i has an article on the homepage, whereas The Chronicle only has titles.

    Mode of address:
    – The Chronicle, overall, has more of an elderly mode of address.
    – i has more of a middle age mode of address.

    Target audience and demographic:
    – The Chronicle, like I said, has more of an older target audience (A,B,C1 demographic bracket) due to the higher level vocabulary choices.
    – i has more of a low ability target audience. This enables the fact that the demographic could be lower (C2,D,E).

  3. Chessie

    I will be comparing the Dartmouth Chronicle and The Guardian. To start off, I will be talking about Dartmouth Chronicle. The webpage is structured so that the logo is on the left hand side of the page; following the Eyetrack expectations, There are not many stories on the home page of this website, probably because of the older demographic and reformed psychographic. An example of a headline includes ‘Miracle gives Sally The Voice of angel’.

    In The Guardian, the logo is on the right side, there are more stories per page than the Dartmouth Chronicle, probably to appeal to a younger demographic, the visuals on this media platform are more visible and colourful in comparison, an article headline includes ‘Stinging nettle and flying biscuit cases see Norfolk’s violent crime rate rise’, there are more adverts on this website than D.C.

    The similarities between these two websites include the use of serif font, indicating a broadsheet type of newspaper, a search bar and a level of interactivity.

  4. Georgia

    I have chosen to compare the Dartmouth Chronicle (Pool offer joy for trustees) and an article from The Times (‘Unfit to stand trial’ Janner later visited Lords on business).

    It is evident in both of the articles that the authors have considered the time and convenience of reading a printed newspaper. However, only the Dartmouth Chronicle mentions any dates in the article, proving that it was objective, rather than subjective. I think this is because its demographic is locals, specifically pensioners, so most ‘gossip’ is kept out of the actual article.

    In my opinion, both newspapers are written in broadsheet style, and are probably aimed at right wing voters. The Times article is highlighting negative points about Lord Janner, so later on when it says :”The former Labour MP”, the authors are automatically making you steer right wing, or away from Labour. The Dartmouth Chronicle doesn’t appear to be subjective at all, so I’d say it’s un biased and relatively trustworthy.

    Although I think the Dartmouth Chronicle is written in a broadsheet style, informal phrases, such as: “go ahead” are used. But on the other hand, I think I this is mostly how the locals speak, so informal language probably goes undetected.

    In conclusion, I think The Times article is most like a broadsheet newspaper. Language such as ” deny all allegations” is used to give a more sophisticated and un biased approach to reporting. The newspaper also covers more international topics and trends.

  5. Jonah

    In this essay I will be comparing “The Guardian” and “The Dartmouth Chronicle” and analysing their success using their target audience. I will then conclude and summarise which e-newspaper website both visually and verbally would relate to their target audience.

    The Guardian newspaper’s demographics are mainly aimed at the C1,C2 NRS group males of ages 21-50 and would tend to be explorers or mainstreamers psychographic wise.. They use a quite clean and new colour scheme which would suit the younger target audience better. I think the guardian is more left wing as it seems to side with Labour or Lib Dem on most political issues. This is mainly why the psychographics more interested in new ideas as left wing politics is stereotypically more about new ideas and generally more socialistic than right wing politics. They try to replicate that colour palate elsewhere with the bite size story summaries framed by clean lines which help keep everything ordered. They try to use minimal advertising to keep the layout again, looking simple with the only advert noticeable a small banner advert. The headlines themselves are based like many other news sites at attracting attention, then the text below adds more information on the topic and a small thumbnail image sometimes is placed above or to the side of this. The vocabulary seems to be suited to the class group as it isn’t too complicated but also not too simple. An example of this would be one of the main headlines, “UK teenagers held over theft of artefacts from Auschwitz museum” If the paper was one of a lower class they would have used “concentration camp” instead of “Auschwitz” this tells us the mode of address targeted by The Guardian is suited to the audience demographic.
    On the flipside “The Dartmouth Chronicle” has a much older and right wing audience and uses this to target the mode of address to suit this. The right wing ideology of this e-newspaper comes from mainly the older audience who are stereotypically right wing, and the town has been conservative for a long time now. The demographics of the readers would be 50-85 from any gender and would generally have resigned psychographics, and NRS groups C1,C2 class. The website caters for this audience by using again a blue colour palate, which is usually associated with conservatives, and more text than the guardian, to suit the audience. However, older people are typically confused by the amount of adverts and the messiness of the layout in this website. Also the side bar isn’t as recognisable and the pictures are too small for the older generation to see.

    In conclusion both newspapers change their mode of address to fit the audience the website attracts, whether it be a younger more left wing thinking audience, or an older right wing demographic. But, I believe The Guardian has the better website as it is simple, evolves to match the reading age of the general audience and is simple and easy to navigate. Whereas, the Dartmouth Chronicle is too messy for an average OAP to navigate and the amount of adverts completely jumbles the layout into a mess of writing.

  6. julie

    I have decided to pick the -the guardian and the Dartmouth chronicle ,to conclude on what make them so different. How are the guardian and Dartmouth chronicle so different? I will compare the newspapers on, format (how they are presented) furthermore the stylistic differences between the two. I will also analyse the pieces , and state the target audiences after all this I will conclude and you will know the guardian and the Dartmouth chronicle are not the same.

    After looking through the two websites I believe The chronicle is set in a broad sheet style as it has a high reading age examples of this is the articles high level vocabulary choices. I believe that the guardian has a slightly lower reading age with less complex words, however it is all based on fact so it targets a lower demographic. I believe that it is a broad sheet with a lower reading age compared to the chronicle.

    Apart from reading age their mode of address are completely different, I think that the chronicle has a high mode of address it is targeted at the older generation (pensioners) who have time to read detailed complex newspaper. I believe that the guardian is less complex giving quick important bite size information for the younger generation who not have time to read a massive article however ,still want to know the news. I as a reader would prefer to read the guardian as it is bite size information and is targeted at my age group.

    The layout of the guardian has a intriguing title that draws you in and bright colourful , cool pictures that relate with the story all these facts show it is aimed at a young demographic 20-30.The guardian has few pictures and basic titles this show it is aimed at a older demographic (retired).Over all the guardian has a lower demographic then the chronicle. So now you know the different between them which would you buy??

  7. martha

    Dartmouth chronicle online paper is different to the latest news and sports because it is a smaller page and is more about the local area and it does not have any of those annoying adverts in its a nice way of catching up on your local area instead of looking at things that are happening else where.


    However Latest news, sports chronicle does have a bit more information about what is going on around Britain. So if you do want to have a little look into whats going on like what the government are doing and things like that. But it does have adverts though.

    Furthermore they both have similarity as they do have some videos on things and they both mite have some local things on about your village/town.

  8. Jenna

    I have decided to compare the Dartmouth Chronicle and The Guardian’s online pages. When you first land on the page for The Guardian, a large image related to the current hot topics buzzing around various news sites and channels. Whereas, when you first ecounter the Dartmouth Chronicle’s page, you are smothered with boring small writing, that if you’re like me, won’t bother reading. You’re also faced with many ads when you reach the Dartmouth Chronicle, differing from The Guardian’s one banner ad.

    The Dartmouth Chronicle offers topics such as ‘Property’, ‘Letters’ and ‘Jobs’ in the navigation bar, which are rather boring compared to The Guardian’s; ‘Lifestyle’, ‘Tech’ and ‘Culture’. Obviously, the Dartmouth Chronicle is a local newspaper, and would writ about the goings on in Dartmouth,and The Guardian being sold all over the UK covering national topics and politics.

    The Guardian has a colour pallet of blues and whites, assumably to appeal to the older and more conservative audience, with demographics of male, 40-80, B, C1, C2 NRS. If you take a look at the Dartmouth Chronicle, you’d notice that it also features blues and whites, but The Guardian’s is more aesthetically pleasing. I think, judging from the website that the Dartmouth Chronicle’s website is aimed at 38-75 males and females that are B. C1, C2, D NRS. It would be appropriate for new home-buyers that want to find out more about the town, with columns that talk abot properties etc.

    To conclude, I believe that The Guardian’s website is overall more aesthetically pleasing and basically better. I think the Dartmouth Chronicle is less professional therefore doesn’t nessacerily need to be as organised and good looking, but is a crucial part of the package, nonetheless.

  9. Tia D

    I have decided to compare “The Guardian” and “The Dartmouth Chronicle” to find the similarity’s and differences between them. I will then finish this off with a conclusion of which online newspaper is the better of the two.

    When first opening the Dartmouth Chronicle website, it looks quite plain and messy with very few thumbnail images, to a younger reader this is not interesting as the page doesn’t catch your eye. On the other hand, when I opened The Guardian there was a lot of photos which are placed in such a way that the layout does not look messy.

    Both of the websites have adverts, on the Dartmouth Chronicle the adverts are randomly placed around and add to the overall messiness of the page. There are not a lot of adverts on the Guardian, the only adverts I saw were a couple that stayed on the sides and, I saw one large one but it still did not look messy.

    after this brief overview of the two websites I believe that the better of the two websites is The Guardian. The layout is simple to figure out and it does not look like a mess unlike the Dartmouth Chronicle.

  10. Solomon

    When first viewing the online paper it was very clear and organised.
    but it also could be with out so many adverts
    even though I understand that they may need the funds
    it does seem to be over takeing the organiseation]
    also the photos are clear.

    on the newspaper however it does have adverts but not as many.
    the newspaper is less organised but it does not need to be because of the way its stiyeled
    it also has photos.

    to conclude I think the online wins in this compassisont.
    for photos and orgasiation

  11. finners

    comparing the guardian to the Dartmouth chronicle i would say that the guardian is more modern on there website compared to the paper, the paper is more writing were as the website is more full of adds and is trying to publish other companies.

    moving onto the Dartmouth chronicle. The chronicle is kind of out dated compared to the guardian because the Dartmouth is kept its same logo since the chronicle had started its company basicly the Dartmouth chronicle is there base layer it is what they started with.

  12. keeley

    I am going to be comparing The Dartmouth Chronicle and The Guardian. I think that the Dartmouth Chronicle looks more towards the views of the local public rather than displaying sports related reports that the Guardian shows and also other subjects that wouldn’t attract a lot of people that read the Dartmouth Chronicle because of the clear difference in their styles. It is clear that The Dartmouth Chronicle only shows stories that relate to Dartmouth where as The Guardian shows articles from all over the country.

    I think that both of the newspapers are broadsheets as they are very formal and both are very well organised to suit a lot of audiences. I also think that The Dartmouth Chronicles’ webpage looks messy and unorganised and is also being overtaken by adverts that are also very unorganised and just scattered around the page where as The Guardians’ webpage is clear and easy to use with only a few organised adverts which don’t look messy.

    Also I think that The Dartmouth Chronicle has too many thumbnails where as The Guardian only has a few which help to make the page look tidy and organised. To conclude I think that The Guardian is the better newspaper webpage as it is organised, tidy and shares a lot more information about a wider range of things than The Dartmouth Chronicle.


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