Due: Thursday, 6th November – Preferable response: on the Blog.
Linking to a Media Studies area of study – Audience Theory, I’d like you to apply Blumler an Katz’s Uses and Gratifications Theory (how we as an Audience use, or are satisfied through our media usage) in studying a webpage.
1) To inform or education the audience (e.g. News / documentaries / newspapers etc.)
2) For entertainment / escapism (e.g. seeing a blockbuster film; reading a book or magazine.)
3) To help you socially interact (e.g. Facebook; forum or messenger website; Skype etc.)
4) To help you identify with characters/people/situations (e.g. watching a soap opera; watching the News etc.)
You need to focus on the PURPOSE of the website, giving specific examples from that page to support your response. Start with “The purpose of Now Magazine website is to…”
C/D Grade: You should comment on the purpose of the website below (Now Magazine), linking it to one or more of the Uses and Gratifications (above). As an extension (higher grades will be given!), use the correct website terminology that you have learnt (e.g. Navigation bar; links; thumbnails; copy (text) etc.
A/B Grade: Choosing your own website, comment on its purpose (using evidence throughout), and linking this to the intended Audience (you should say how they have appealed to their target audience).